Celebration – a New Vision For Animal Care in America

book celebration

“It’s the story of Celebration… and how America’s most innovative animal welfare organization is creating green no- kill, pet themed villages across America, for pet lovers to come together to celebrate, shop, hold events, and care for their pets, all while saving America’s Homeless shelter animals.

At Green Pets America we see the future of animal care from both a non-profit view and from a for-profit pet industry retail model view. And the future is bright and the vision is clear. We see the opportunity for the pet Industry.. a growing $55 Billion dollar industry catering to America’s love of dogs; to combine with the animal welfare industry and change the future. Together, retail and animal welfare will end the killing of our pets in America.

Book Forward:

We Americans are a kind and caring people. We may differ on many levels but when it comes to our pets we all love them dearly. We intuitively know in deep within our hearts that we have the responsibility to be good stewards of Gods animals.

We understand that the lives of our companion animals are deeply woven into our very being, closer than our own breath. We care for and love them, intuitively knowing that our own lives would suffer if they were not here with us.  Scholars tell us the greatness of a Nation, its people and its moral character can be judged by the way it treats its animals. Americans love animals and want to protect and build a better, safer world for them.

Why do we love them so? Why do so many of us have dogs or cats, or other pets in our homes. On my street alone eight out of ten of my neighbors have a pet. Many have more than one as do my wife and I. It’s a joy to watch everyone out walking their dogs and socializing and bonding together as a community.

So why do we have these companion animals with us? Look around this world, while it is on one hand full of hope, on the day to day side it can often be hectic and chaotic. But pets are our rock and source of unconditional love. No matter what happens in the fast paced outside world during the day, when we come home we know our pets will greet us with a wagging tail and love.

Isn’t it nice knowing someone has been patiently awaiting your return? And on top of that they don’t judge or second guess or criticize us, they just show us love.

There are over 95 million cats and 70 million dogs in American homes. The pet industry is booming. People spend money on their pets as if they were their children; too many if not most of us, we see them as our children. They give us unconditional love in a time when love is hard to come by. Americans spend over $55 billion on pet care. This spending is growing every year, even as other economic sectors decline. Over 63 percent of all households in the United States have a companion animal as part of their family. And financial donations to animal charities are the fastest growing segments in American philanthropy.

But alas there is another story; one most Americans are not aware of. It’s the story of over four [4] million healthy dogs and cats euthanized yearly in America’s shelters. We share these statistics with people and they are taken back.

Most Americans are not aware of this dark side, of an otherwise bright future for our companion animals. After people learn that we are killing over twelve thousand [12,000] pets daily, four million [4] yearly in our community animal shelters they are appalled. They invariably ask us how do we fix this?

In this book we will outline for you exactly how we will fix this and change the course of pet care in America. We will do it by a hybrid business model of both for profit and non-profit strategies and 21st century thinking.

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Why God Sent Mankind Dogs

north american indian dog quote

“In the beginning of all things, wisdom and
knowledge were with the animals,
for Tirawa, the One Above, did not
speak directly to man.
He sent certain animals to tell men 
that he showed himself only through the animals,
so that from animals, the stars,
the sun, and the moon, mankind,
should learn how to live together in peace”

North America Indian Quote – Lesa Pawnee

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What’s Your Mission? Sustaining Your Dog or Optimum Health?


That’s really the question isn’t it? Are you the person that say, buys the Big Box Store Brand because you’re there and don’t give it a thought, plus it’s cheap? Or are you a serious companion dog owner with the thirst to do a better job with all of your family (including the 4-legged version)?

If you think about what goes in your dog, then I want to hear from you! All the cliches apply here, “You get what you give, crap in, crap out, and on”! But, it really is the truth. Are you saving money on generic food, because it’s cheap but, going to the vet regularly for various issues such as, skin, diabetes, obesity, thyroid, ear infections? These can be issues because what you are feeding is inadequate nutritionally. Most vets will treat the symptoms and not talk about diet. Diet is key and can act as medicine to clear skin issues and detox the system.

What I’ve learned over decades of companion dog ownership, including show dogs, and my years working inside natural pet food manufacturers, is you get what you pay for. As an example, you can get a steak at a top notch steak house or go to one of those buffet bars and get one there. Ingredients make the food. Is the plant clean? Are they getting hormones, antibiotics? Is the company using downed animals? It happens, don’t be fooled or shocked.

We at The Dogma Natural Pet Market make it important to know, just what do the animals eat that I am feeding to my dogs? I will drill down and get the information. I’ve done the research and the studying. Let me share it with you. We hold the manufacturers to their word and learn where the ingredients come from. Since, I know the in and outs, and I can muddle through the marketing goop and get the facts. I make it part of my job to do the due diligence and discover what is really going in to these foods and make the correct decisions on what food to carry and remedies to suggest. You won’t find a lot of foods you see on other shelves here. There’s a reason for that. Let’s Talk! 

The Dogma Natural Pet Market
8420 Main Street
(at Rope Mill & The Railroad Tracks)
Woodstock, GA 30188


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Treat Canine Problem Behaviors With Nutrients


Rescue Angels (what I call those who rescue a dog or cat) that open their hearts and homes to a new pet have certain challenges to address in many circumstances. The pet surely was in a compromised position that lead to their surrender and abandonment. It could of been a pet with a behavior that the owner couldn’t control.

Most breeds of dogs have evolved to serve a certain specific purpose for humans. Herding, retrieving and guarding are examples. The purpose for which dogs were originally bred influences their physical and behavioral characteristics to this day, even though most dogs no longer have jobs to do for their humans.

Today’s dogs also live inside houses with their families, where they are expected to behave with ‘indoor manners. The natural instincts of dogs are often at odds with their lifestyles today.

As a result, millions of wonderful animals are dropped off at shelters each year by people who can’t or aren’t willing to manage disruptive canine behaviors like aggression, destructiveness,  running awayexcessive barking and house soiling. That said, a lot of pet owners are interested in learning how to deal with their pet’s undesirable behavior. Obedience training is the route many dog parents take.

Meanwhile, a handful of researchers are investigating the role nutrition plays in canine behavior, and whether adding or removing specific nutrients from the diet alters a dog’s temperament and conduct.

Dr Karen Becker DVM Wrote This About The Subject:

How Certain Nutrients May Improve Problem Behavior in Dogs

Behavior in animals (including humans) is regulated by neurotransmitters and hormones. These substances have precursors, which are chemical compounds that precede them in metabolic pathways.

The main theory behind nutrition and its ability to alter canine behavior is that making these precursors more – or less – available, may make a difference in a dog’s conduct.

Tryptophan, for example, is the precursor of serotonin (a neurotransmitter). It is believed its presence or absence may affect aggression and stress resistance in dogs.

Tyrosine, a precursor of catecholamines (hormones produced by the adrenal gland), may also affect aggression and stress resistance.

Tryptophan and Tyrosine

Let’s take a look at some of the nutrients being studied for their possible beneficial effects on canine behavior. Unlike tryptophan, tyrosine is usually found in high concentrations in high protein meals.

Low-Protein Diets

Tryptophan is one of the large neutral amino acids (LNAA) that can cross the blood-brain barrier depending on how much free tryptophan and other LNAA are available in the body. Increasing dietary tryptophan through supplementation can increase the amount of serotonin in the brain, which has been shown to reduce aggression and improve recovery from stress in some animals.  Even though tryptophan is found in protein-containing foods, it is in relatively small supply compared to other LNAA. And in fact, a high protein meal actually decreases the ratio of tryptophan to other LNAA. This is why dietary supplementation is recommended.

A few studies conducted outside controlled experimental environments have  been used to measure the impact of lower protein diets on aggressive dogs.

The results are largely inconclusive. In addition, while there may be a link between low dietary protein and decreased aggression in other types of animals, I’m unconvinced this is a useful approach for carnivores.

Just as feeding your dog a raw diet will not, as some people believe, give him a taste for blood and drive him to randomly prey on cows or chickens or sheep, neither do I believe a diet rich in animal protein makes dogs more aggressive.

I would never recommend reducing the amount of high-quality protein in a dog’s diet in an attempt to modify behavior.

Nourishing your pet with a grain-based diet will induce an insulin release (to balance high blood sugar after ingesting a high carb diet), and in turn, a cortisol release (to balance low blood sugar). Similar to people who have 10:00 am and 2:00 pm post-meal sluggishness (and require a nap), dogs will become more sedate after ingesting insulin-prompting carbohydrates.

Nourishing a dog with protein means no post-meal sluggishness … another way of saying, ‘No nap required! Ready to play at any time!’  Although carb-loading has become a common trend with humans, carb loading dogs (to induce the post-carb ‘downer’ effect) isn’t an appropriate behavior moderation tool, in my opinion. Training and exercise are the correct tools to deal with behavior issues, not feeding an inappropriate diet to create a more sedate dog. I absolutely believe the nutrition you feed your companion animal influences the workings not only of her body from the neck down, but also her brain and to some extent her behavior.”

Fascinating information, I always look to Dr Karen Becker and Dr Carole Osborne for their expertise. We’ve dedicated our lives and business to obtaining the “nutrition sweet spot” where canine and feline wellness can thrive. We ask our customers what their goals are? To sustain their dog or to achieve optimum wellness?

The Dogma Natural Pet Market

Valerie Marshall

8420 Main Stree

Woodstock, GA 30188




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