BLACK DOG FRIDAY STORE

Black Dog Friday Store. Visit our online store!

Find what you’re looking for yourself – or great gifts for your friends. You’ll find unique merchandise with BLACK DOG FRIDAY art on t-shirts, sweatshirts, mugs, and more.

Wear your Black Dog Friday custom designed logo proudly and help spread the word to adopt black dogs every Friday from America’s animal shelters.

All our products are custom art designed

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Let’s Stop Lying and Stop Using the Words Euthanize and Animal Shelter

In our book RESCUE RENEW REHOME we laid out 20 intelligently thought out points to dramatically increase homeless pet adoptions in America. A 20 point program to end the killing of 4 million dogs and cats in our animal shelters each year. For this article we want to share with you point number #20.

10-16 - 2014 Revised Book Cover from DD

 To me this was the most difficult point to create. While the others are logical and use un-common, common sense, developed in our 10 years in dog rescue this last point was the hardest to say out loud.

I always try to be optimistic. I try to never judge anyone. I practice Zen and meditation and try to always focus on happiness. So this final point has weighed hard on my soul. But I could not write this book unless I expressed what I felt in my heart.

And that is: If we are to finally end the killing of healthy, loving, homeless animals in America we must speak the truth.  We must look inside ourselves and really ask, why do we allow 4 million animals to be killed every year in America?

The first reason we kill shelter animals is because as I said earlier in this book… we are a disposable society. If we don’t like it we get rid of it. If something shinier comes along we get rid of it. If our pet acts out we get rid of it. If we tire of it we get rid of it.

The other reason is because as humans we always prefer to run from and avoid reality…and  then lie to ourselves about it to make ourselves “feel good” rather than speak words of truth and own what we have done.

What are the two lies we tell ourselves?

The two lies are the two words we use to make ourselves feel good about doing something bad…something real bad…killing.

To deny it to ourselves we use two nice sounding words “Shelter” and “Euthanize”

 

But Shelter is not a truthful word. The definition of a shelter is …a place of safety and refuge. A shelter saves lives and brings help and hope to those that go there. So knowing that – why do we continue to lie to ourselves and use the word “shelter” when our supposed shelters are not shelters?  What do you call a place that kills the homeless beings that come to it? I don’t need to name it, but we all know that “shelter” is not the name.

The other lie we tell ourselves to stay in denial and feel good about ourselves is the word “euthanize“.We tell ourselves that we “euthanize” homeless pets. We should use the word of truth –  which is kill, not the lie of euthanize.

 The definition of euthanize: (Medicine) to kill (a person or animal) painlessly, esp to relieve suffering from an incurable illness.

What incurable illness do our 4 million homeless animals have?  What suffering do these 4 million homeless animals endure? And the procedure most shelters use is not a 2 step euthanize, but a one step. And that one step is not painless!  What we are doing is killing. We must stop killing and stop using the word euthanize.

We must be honest with ourselves and our children and talk words of truth. The truth shall set you free. And if we start telling the truth we will set our souls free from the horrible burden we are bringing upon our society, by allowing innocent animals to be killed, while we use words that lie, keep us in denial and cover it up.

Steve Monahan, founder

Green Pets America

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Author RESCUE RENEW REHOME

10-16 - 2014 Revised Book Cover from DD

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Free Black Dog Friday Adoption Poster

BLACK DOG FRIDAY is another example of an animal welfare adoption and Cause Marketing program.

Black Dog Friday.org is Green Pets  America’s current cause marketing campaign, whose purpose is to educate the public on the black dog adoption syndrome.

The marketing strategy is to change the negative perception of black dogs from menacing to friendly. Black dogs are no different than other dogs, yet they are the least adopted in animal shelters.

To increase the rate of black dog adoptions we focus on education. We create educational marketing pieces – fliers and posters in shelters that portray black dogs with kids and families. We have created a national website for the base of operation.

Please download this poster, print it and take it to your local animal shelter to help them adopt their black dogs every Friday

BDF Collage Flyer

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Do You Run Your Animal Shelter as a Leader or Manager?

There are two styles of running a business. Leadership style or Manager style.

Which one do you use?

The Leadership style animal shelter or rescue group Director “Leader” perspective starts with a picture of a well-defined future, and then comes back to the present with the intention of changing it to match the future vision.

The Animal Shelter or Rescue Organization Director “Manager” perspective starts with the present, and then looks forward to an uncertain future with the hope of keeping it much like the present.

Which perspective do you use?

We advise our clients to take the Leadership perspective. The outcome for your community will be much better, you will adopt out more animals and you will enjoy your role as a Director so much better.

Green Pets America provides marketing and leadership Consulting Services Over 12 years actively involved in animal welfare, advocacy, rescue and adoption. Recognized by the State of Georgia for service to animals.

Contact us using the below contact form.

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what do today’s pet owners want?

As an owner of a Pet Business you need to do marketing. Remember this however about Marketing. Marketing isn’t done to convince people to want what you’re selling in your store.

Marketing is done to help your prospective customers convince themselves that what you’re offering in your pet business will help them get what they really want.

And what do today’s pet owners want? Figure that out and you will succeed. Don’t learn it and you will fail.

Follow our Green Pets America Charities consulting blog and you will learn what today’s pet owners want to buy.

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