According to our research at Green Pets America of the Pet Food Industry – Organic will become the “next big thing” in natural pet food.
Going Green and organic-pet-food-purchasing. Traditional purchase motivators of price, taste and convenience are presently the primary drivers of consumer shopping behavior for pet foods. However, over half of Americans pet owners weigh green issues such as environment, holistic health and wellness, product safety, social impact, and transparency — in their pet food purchasing decisions.
The, Packaged Facts’ July/August 2016 National Pet Owner Survey found that pet owners are more likely than consumers in general to have their shopping decisions impacted by natural, organic or eco-friendly considerations.
As example, while 60 percent of all US adults agree with the statement, “I prefer to buy packaged foods with no artificial ingredients,” this percentage rises to 63 percent among pet product purchasers, and to 74 percent among pet owners who purchase natural, organic or eco-friendly products.
Given the consumer attitudes driving market change and innovation, the likelihood that organic will become the “next big thing” in natural pet food increases significantly as the obstacles to organic pet food are even gradually overcome. As super premium pet food marketers seek more definitive ways to distinguish themselves from the rest of the natural pack, green eco friendly pet products with organic claims may soon become dominant.