SAVE A LIFE CAUSE MARKETING PROGRAM between Green Pets America and Clear Channel.
SAVE A LIFE is a public awareness campaign created to save the lives of homeless animals in America.
Each year over 8 million animals are abandoned. They wind up in our animal shelters. About half are adopted into new homes. The other half, not adopted are killed. Truly a sad and unnecessary action.
Clear Channel is one of the world’s largest outdoor advertising companies, reaching more than half a billion people in more than 40 countries on five continents each month.
SAVE A LIFE is a clear example of a Cause Marketing joint venture that saves lives and benefits both partners, Green Pets America and Clear Channel, Atlanta, Georgia.
What is Cause Marketing?
Cause marketing is a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual gain. Cause marketing differs from corporate philanthropy, as the latter generally involves a specific donation that is tax-deductible, while Cause Marketing is a mutually beneficial partnership relationship not simply based on a one time donation.
What Are the Benefits of Cause Marketing?
The benefits of cause marketing for nonprofit organizations are many including an increased ability to promote the nonprofit organization’s cause or mission via the greater financial resources of a large business, and an increased ability to reach possible supporters through another company’s customer base.
The benefits of cause marketing for business include positive public relations, improved customer relations, additional marketing opportunities, and making more money. Studies demonstrate that people like and shop at businesses that support causes.
To learn how Cause Marketing can increase your businesses brand level, and how it can help nonprofits achieve their missions subscribe to Green Pets America to support our cause marketing programs to save the lives of America’s homeless animal shelter animals.
Our current Cause Marketing Programs you can participate in are:
CARLA – COMPANION ANIMAL RIGHT LIFE ACT.
BLACK DOG SYNDROME.ORG
AND SAVE A LIFE