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“It’s the story of Celebration… and how America’s most innovative animal welfare organization is creating green no- kill, pet themed villages across America, for pet lovers to come together to celebrate, shop, hold events, and care for their pets, all while saving America’s Homeless shelter animals.
At Green Pets America we see the future of animal care from both a non-profit view and from a for-profit pet industry retail model view. And the future is bright and the vision is clear. We see the opportunity for the pet Industry.. a growing $55 Billion dollar industry catering to America’s love of dogs; to combine with the animal welfare industry and change the future. Together, retail and animal welfare will end the killing of our pets in America.
We Americans are a kind and caring people. We may differ on many levels but when it comes to our pets we all love them dearly. We intuitively know in deep within our hearts that we have the responsibility to be good stewards of Gods animals.
We understand that the lives of our companion animals are deeply woven into our very being, closer than our own breath. We care for and love them, intuitively knowing that our own lives would suffer if they were not here with us. Scholars tell us the greatness of a Nation, its people and its moral character can be judged by the way it treats its animals. Americans love animals and want to protect and build a better, safer world for them.
Why do we love them so? Why do so many of us have dogs or cats, or other pets in our homes. On my street alone eight out of ten of my neighbors have a pet. Many have more than one as do my wife and I. It’s a joy to watch everyone out walking their dogs and socializing and bonding together as a community.
So why do we have these companion animals with us? Look around this world, while it is on one hand full of hope, on the day to day side it can often be hectic and chaotic. But pets are our rock and source of unconditional love. No matter what happens in the fast paced outside world during the day, when we come home we know our pets will greet us with a wagging tail and love.
Isn’t it nice knowing someone has been patiently awaiting your return? And on top of that they don’t judge or second guess or criticize us, they just show us love.
There are over 95 million cats and 70 million dogs in American homes. The pet industry is booming. People spend money on their pets as if they were their children; too many if not most of us, we see them as our children. They give us unconditional love in a time when love is hard to come by. Americans spend over $55 billion on pet care. This spending is growing every year, even as other economic sectors decline. Over 63 percent of all households in the United States have a companion animal as part of their family. And financial donations to animal charities are the fastest growing segments in American philanthropy.
But alas there is another story; one most Americans are not aware of. It’s the story of over four  million healthy dogs and cats euthanized yearly in America’s shelters. We share these statistics with people and they are taken back.
Most Americans are not aware of this dark side, of an otherwise bright future for our companion animals. After people learn that we are killing over twelve thousand [12,000] pets daily, four million  yearly in our community animal shelters they are appalled. They invariably ask us how do we fix this?
In this book we will outline for you exactly how we will fix this and change the course of pet care in America. We will do it by a hybrid business model of both for profit and non-profit strategies and 21st century thinking.