What is Clean Label? The way people think about food is changing. They care more about what’s in the products they purchase and how they were made than ever before. “Clean label” is a response to this demand for transparency.
According to Harvard Business Review the real marketing food story today is the relentless shift to transparency and what many call the “clean label” movement.
In the food world, a clean label focuses on having fewer ingredients that are very clear about their origins, and recognizable (e.g., “cream” versus “microparticulated whey protein concentrate,” which the fast-growing chain Panera has placed on its long “No No List”).
But “clean label” is a catchall for a much broader and growing list of demands about the human and planetary impacts of all products and services (and the companies behind them). For example, in Germany, McDonald’s is experimenting with selling a burger made with organic beef. Subway just joined a growing list of companies (including, again, McDonald’s) committing to buy mainly antibiotic-free meat. Why are big, mainstream food companies moving toward more natural ingredients? Clearly, there’s a broad trend toward health and wellness, but that’s not the big news here.
Two major forces are driving this Clean Label movement :
Technology-driven transparency about products and their supply chains, and
Millennials, who are regularly demanding good behavior from the companies they buy from and work for. This movement, while hitting a fever pitch around products we put in or on our bodies, is not just affecting the food and personal care worlds.
Steve Monahan is an Animal Welfare Influencer. Author Rescue Renew Rehome. He is founder of Green Pets America Charities and the Clean Pet Food Adviser. Both are no-profit organizations in Atlanta Georgia. His current animal welfare book is RESCUE RENEW REHOME, available on Amazon Books and other book retailers. Steve has been recognized by the State of Georgia for humanitarian efforts on behalf of families and companion animals.
Be Inspired! Read Rescue Renew Rehome and be inspired with the possibilities to rescue and adopt America’s homeless pets.
Learn 20 ways to save more our animals now: and learn how to set up private animal adoption shelters and community pet Villages across America to save all 4 million every year going forward.
You will read the story of Shiva the 911 Dog that consoled survivors at the Pentagon, and the stories of Ruby and Sweet Pea who were Rescued Renewed and Rehomed.
This book will also show you how working together we can adopt 4 million homeless pets yearly.
You will learn about the new Green Shelters and Green Villages, where pet owners come together as a community to care for, adopt and celebrate our pets.
You will learn about “Cause Marketing” … think Breast Cancer Runs and Ice Bucket Challenge and how Animal Shelters and Rescue Groups can learn to use it to raise the money they need to adopt all dogs and cats.
You will learn about America’s $58-Billion-dollar Pet Industry and how it will help end the euthanization of healthy and happy shelter animals.
This is game changing break through book you must read. You will be buying copies for your animal loving friends, family, your local Animal Shelter, and Rescue Groups.
Alchemy takes different elements and blends them together to create a new more perfect system or element.
The purpose of the old alchemist, and now modern scientists was to prolong life. Applying the concept of Alchemy to animal welfare takes four non related concepts and combine’s them together to create a new and more perfect animal welfare system in America. An Animal Welfare System that adopts, or as we call it rehomes’s all of America’s 8 million homeless healthy animals.
The 4 separate philosophies we blend and combine are:
Human Animal Bond
American Pet Industry
The result is an alchemy that creates a new, more perfect animal welfare system. An Animal Alchemy that Rescues Renews and Rehome’s all 8 million healthy, but homeless pets in America. A 21st century modern and humane alchemy that replaces our outdated and outmoded 19th century animal welfare system.
RESCUE. RENEW. REHOME – ANIMAL ALCHEMY will be available for purchase January 2015 at Amazon Books, Barnes and Nobel,