BLACK DOG FRIDAY is another example of an animal welfare adoption and Cause Marketing program.
Black Dog Friday.org is Green Pets America’s current cause marketing campaign, whose purpose is to educate the public on the black dog adoption syndrome.
The marketing strategy is to change the negative perception of black dogs from menacing to friendly. Black dogs are no different than other dogs, yet they are the least adopted in animal shelters.
To increase the rate of black dog adoptions we focus on education. We create educational marketing pieces – fliers and posters in shelters that portray black dogs with kids and families. We have created a national website for the base of operation.