Welcome to Clean Pet.org.
The trust factor. The demand for honesty and transparency in the foods we purchase for ourselves and for our pets has given rise to distrust of large food companies, said Steve Monahan Founder and Executive Director of Green Pets America Charities, Atlanta, Georgia.
Today we are seeing an explosion of interest in fresh foods, dramatically increased focus by consumers on the effects of food on their health and well-being and mounting demands for transparency from food companies about where and how their products are made, what ingredients are in them and how these ingredients are produced.
Consumers today have resources at their fingertips that make it easy for them to learn about the food they eat. There is a wealth of information on the internet about how food gets to them. As we learn more about what we and our pets eat, the ingredients used and how those ingredients are processed, that information will shape the products we purchase.
The next phase of the clean label phenomenon may resemble a recent move by The Beech-Nut Nutrition Co., which said in May it had started listing the percentage of each ingredient for its entire line of jar and pouch baby food products on its web site.
Increasing numbers of consumers are seeking more transparency from the food and beverage industry and shunning artificial ingredients, according to Packaged Facts, Rockville, Md. Eighty-seven per cent of Americans look at the Nutrition Facts Panel on packaged foods and beverages at least sometimes, while more than half (56%) actively seek out nutritional information and guidelines, the market research firm said.
Americans want clean pet food and clean pet food labels.
“In addition to the food we eat we also demand as pet parents the best for our pets as well. We want to know exactly what our pets are are eating as well,” said Steve Monahan Founder of Green Pets America Charities. Clean Pet has been created by Green Pets America Charities to help pet parents be informed consumers. Every day the pet parents we serve tell us they want to learn more about what they purchase for their pets to eat.
Pet parents want transparency and honesty in the labels they read, the ads they see and the ingredients used in the manufacturing and the end food products they feed their pet. They want it in clean simple language. They also demand to know how those ingredients are processed, and made safe and clean for their beloved pet.