Want to Start a Nonprofit: How To Create Your Vision for Maximum Success and Happiness – A Guide for Finding Your Big Why from Animal Charities

Animal Charities
09/12/2022 0 Comments

Want to Start a Nonprofit: How To Create Your Vision for Maximum Success and Happiness – A Guide for Finding Your Big Why from Animal Charities. This article will explain the first thing you need to do. First, ask yourself – Why do you want this business? Will it achieve and satisfy your life’s Why, Purpose, and Passion in life? To dig a bit and answer those three questions you have to create a Vision Statement.

Eleven Page Guide by Steven Monahan– Founder ANIMAL CHARITIES – Green Pets America Charities, 501c3- founded 2007-Atlanta, Ga.

Want to Start a Nonprofit: How To Create Your Vision for Maximum Success and Happiness - A Guide for Finding Your Big Why. This article will explain the first thing you need to do. First, ask yourself - Why do you want this business? Will it achieve and satisfy your life's Why, Purpose, and Passion in life?

A vision statement helps you find your Life’s Big Why! Knowing, why you want this business or career, will help you manage and push through the inevitable challenges and tough times all businesses and careers experience.

A vision statement should be short and powerful, yet practical. It must excite as well as inspire!

So, before wasting time writing out a long Business Plan, or writing or an elevator pitch (a one-sentence explanation of what your business does), ask yourself: “Why do I want this business in the first place.? Does it fit my talents? Does it fit my personality? Is it big enough to sustain my interests? Will it give me happiness? Will it fill my heart and soul, and make this life inspired? And last will it bring good or harm into the world?

Remember, a vision Statement is more than most people realize at first. Your Vision Statement helps you uncover the bigger purpose and passion for your life. Then knowing your life’s Why, Purpose, and Passion, you are then ready to create a formal Business Plan to achieve them.


Don’t worry, it’s easier than it sounds. We’ll tell you everything you need to know to craft an impactful vision statement that keeps your organization light years ahead of the competition.

In this guide, we’ll answer questions like

  1. What is a vision statement?
  2. Why is a vision statement important?
  3. Is a vision statement the same as a mission statement?
  4. What elements make a vision statement successful?
  5. How do you write a vision statement?

‍ Want to Start a Nonprofit: How To Create Your Vision for Maximum Success and Happiness – A Guide for Finding Your Big Why from Animal Charities


A vision statement defines your business’s objectives for the future to inspire stakeholders and employees. It should outline the goals it hopes to achieve and, in turn, explain your organization’s overall purpose in the market.

After reading your vision statement, stakeholders, employees, and customers should understand exactly where your organization is heading, how it will get there, and — this is a big one! — why it’s going in that direction? 

So, what makes a vision statement so important? There are a few key reasons why you should think long and hard about this element.

They help describe your brand

Brand storytelling is more important than ever. When 71% of consumers prefer making purchases from companies with similar values as them, it’s crucial that your team can concisely tell your audience who you are and why you deserve their support.

As you’ve probably guessed, vision statements are one of the easiest ways to do this. In just a few lines, you’ll help potential buyers understand why your products or services are being offered, who is offering them, and what makes them better than similar offerings.

Of course, this is just one of many aspects that’ll help you write a powerful brand story, though it’s one of the most important.

They keep you on track

There isn’t a single organization in the world that isn’t trying to be more productive — especially when enjoying rapid growth.

A simple reminder of your organization’s purpose can be all you need to handle overwhelming moments. ep your vision statement nearby to avoid wasting hours on tasks that won’t help your organization in the long run. Whether on a note on your phone or a poster next to your office desk, it will be the tool you need to eliminate unnecessary objectives and focus on what truly matters.

Vision Statements inform and encourage your workforce

Even the most passionate employees need motivation every once in a while.

Regardless of how small your operation might be, 89% of executives agree that providing teams with a sense of purpose greatly improves employee satisfaction. Doing so will make their work feel meaningful, motivating them to perform at their best for each and every task.

As you’ve now learned, vision statements are all about purpose. It’s seriously one of the easiest ways to keep your organization unified and operating at maximum efficiency.

‍Difference between a Vision and a Mission statement

You’ve likely heard “mission” and “vision” thrown around if you’ve been in the business world for some time. And, if you’re a newcomer, prepare to see them almost everywhere you go.

Each statement serves a unique purpose

Where a vision statement is allowed to be aspirational and directed toward the future, a mission statement leans on the formal side, focusing instead on the present. It directly describes the organization’s reason for existence and what it aims to accomplish. The vision statement explains how that aim will be achieved.

As such, neither statement can exist without the other.

Recognizing this difference is important to ensure you’re using organizational objectives properly. Here are a few markers that’ll help you separate the two core elements:

Timeframe: One of the easiest ways to separate a vision statement from a mission statement is to pinpoint the timeframe they’re using. The former will describe an organization’s long-term outlook, whereas the latter narrows it down to present objectives.

‍What,” “Why,” and “How”: Mission statements primarily describe “what” an organization is trying to accomplish and “how” it is going to do so, making them powerful short-term plans. While it can also touch on these two points, a vision statement will mostly focus on “why” the organization created its mission.

Target: Most modern organizations proudly state their mission and vision statements on their websites, but some audiences are more impacted than others. Usually, vision statements target workforces first to generate motivation, while mission statements are used for consumer marketing purposes.

Elements of a Clear Vision Statement

So, we know that vision statements are essential for any organization, but they need to be good to be effective. Before we explain how to write one, keep the following considerations in mind that could help turn a “meh” vision statement into one that keeps your business sprinting into the future.

Future-oriented. A vision statement isn’t worried about the present. It needs to prove that an organization is forward-thinking and destined for long-term greatness — none of which can be accomplished overnight.

Inspiring Vision statements are geared toward workforce motivation. After reading their employer’s plan for the future, employees should feel empowered, convinced that even the most menial of tasks are pushing toward something greater than themselves. it isn’t a slogan worth slapping onto a T-shirt, it’s time to go back to the drawing board.

Abstract. Unlike the mission statement, vision statements save room for imagination. What makes them so thrilling is their sense of bravery, and their promise to achieve something that no one else would dare strive for. The statement shouldn’t be disconnected from reality but abstract enough that readers can’t help but pay attention to the organization. 

Challenging. We’re talking about the future, folks; it’s time to dream big! The most interesting vision statements present a challenge to their organization, making it all the more impressive once they come to fruition.

Stable. Finally, though a vision statement is supposed to be aspirational, it should also be achievable. The best ones display a sense of wonder without losing sight of the organization’s capabilities. It’s still a dream, but one that isn’t so outlandish it ends up being more discouraging than motivational.


‍As our last step for preparation, let’s review a few actionable tips you can turn to when brainstorming.

Keep it simple A vision statement needs to be concise enough that anyone can read it, yet imaginative enough that it doesn’t sound boring or generic. You’ll want to avoid industry-specific terms, confusing grammar, or anything else distracting from the main point. ‍

It’s a good idea to write a handful of statements and narrow it down to the best options. You can also ask for feedback from coworkers, mentors, friends, and others to ensure your final choice is impactful for various audiences — not just one.   

Aim for less than 30 words

Remember what we said about making your vision statement T-shirt worthy? Well, an essay on what makes your organization special isn’t exactly easy to print. 

Writing a concise vision statement will make it easier to advertise to employees and consumers and help you make it as powerful as possible. Limiting yourself to 30 words means you’ll have to think long and hard about your organization’s most important elements and goals — and then talk about them in a sentence or two. 

‍Make it inspiring and ambitious

This point is so important it’s worth reiterating again and again. A great vision statement will send chills down readers’ spine, make employees feel proud to work for their company, and clearly show what makes an organization different from its competitors.

So, feel free to use powerful language that accomplishes the above. Just avoid being too complex or vague by accident. All of this ambition still needs to be rooted in reality!

Avoid jargon

Modern content marketing strategies rely on one golden rule: Make it accessible.

From blog posts to cold e-mail templates, your organization’s language shouldn’t alienate readers. Anything that contains overcomplicated language or industry jargon should be reworked to fit a wider audience. Again, seeking feedback from various resources is a great way to ensure your brand and vision statement is approachable and can be understood by anyone. ‍

Establishing timeframes are not a hard-and-fast rule that vision statements must include a concrete timeframe but including one can make yours all the more effective. Of course, the one you include should prioritize long-term strategy, with a goal that will span no less than five years and no longer than ten.

The step-by-step process for writing a vision statement

All right, it’s time for the part you’ve been waiting for: finally getting to write your own vision statement.

Now, this is a lot to remember, so let’s briefly refresh our memory of the concept before putting it into action.

Want to Start a Nonprofit: How To Create Your Vision for Maximum Success and Happiness – A Guide for Finding Your Big Why from Animal Charities


A Vision Statement is a short declaration that describes your organization’s long-term objectives and ambitions.
focuses on the future, whereas a mission statement is centered around short-term goals.
motivates employees with an inspiring view of the company’s future.
explains why an organization was founded and headed in a certain direction.

Feeling inspired? Good! It’s time to use this feeling to your advantage and begin crafting your killer vision statement

Step one: Identify important stakeholders

Remember that your vision statement applies to your organization as a whole. It’s not just one department or manager who’ll be using it to guide their actions, but everyone — even down to the latest summer intern. ‍

Invite the most important stakeholders in your writing process, like executives and other leaders, you’ll craft something that provides meaning to the entire workforce.

Step two: List keywords

Your final vision statement should incorporate keywords that help highlight your organization’s specialty. Take a moment to brainstorm and jot these down beforehand, identifying the top two or three keywords that best represent its purpose.

Step three: Answer foundational company questions

Next, it’s time for some introspection. Ask yourself the following questions to identify specific elements your vision statement should represent. ‍

‍You’ve covered all the elements necessary to form a vision statement. Now, you just need to put your pen to paper and transfer all that imagination to reality.

What is my organization’s primary purpose?
What is my organization’s goal for the future?
Why was my organization founded?
How will my organization improve the lives of consumers?
How will my organization create a company culture?

Step four: Write your vision statement

Don’t try to write a perfect first draft. Allow your first few attempts to be too long, messy, or confusing. Then take a small break, look back at each, and identify which aspects stick out to you most. Use them to write a new set of vision statements, focusing on making them more concise and impactful.

Rinse and repeat this process until you’ve crafted two or three great options.

‍Vision statement examples

Seeking inspiration? Find guidance in some of these proven vision statements.

Apple.“Make the best products on earth and leave the world better than we found it.”

Nike. “We see a world where everybody is an athlete — united in the joy of movement. Driven by our passion for sport and our instinct for innovation, we aim to bring inspiration to every athlete in the world and to make sport a daily habit.”

Tesla “To create the most compelling company of the 21st century by driving the world’s transition to electric vehicles.”

‍LinkedIn.“Create economic opportunity for every member of the global workforce.”

For nonprofits. [Name] aims to transform [insert focus area] with our commitment to [insert strategy]. ‍

‍For churches.To serve [insert location(s)] with the best worship resources using our approach to [insert strategy]. or school

‍For Schools.[Name] wishes to revolutionize the future of education by investing in teacher training and educational innovations. 

For a project to complete a successful [insert project name] by focusing on the latest strategies in [insert focus area]. ‍‍

Animal Charities


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